Have a Solid Plan
Having a plan for your holiday e-commerce campaigns is crucial. If you’ve been selling online for a while, look back at your previous years to analyze what was successful and what can be improved upon. We suggest building a schedule for your campaigns where you can plan your product design, advertising, and marketing content accordingly.
Stay on Top of Consumer Trends
Knowing when consumers make the majority of their holiday purchases can help you decide when and how to run your campaigns. Most consumers like to plan ahead. According to the 2019 Holiday Study by Ipsos Marketing, last year 46% of US consumers planned to start their holiday shopping in November with 22% starting in October or before.
Try More Than One Advertising Platform
Thousands of online merchants across the world are aggressively selling products at the same time as you. This means that go-to platforms like Facebook will see increased competition for advertisers during the holidays. Serving up relevant content with your ads is more important than ever before. If you aren’t currently running ads on Pinterest, Twitter, or display ads with Google, now is an ideal time to try it out.
Dominate Every Social Media Channel
Effective social media can help you lower your ad spend and learn about your consumers. Try rebranding your social media pages by adding some seasonal flare to your logo and cover photos. Get the most out of organic engagements with product teasers, gift guides, contests and polls to find out what kind of products your customers are interested in.
Tap Into Your Previous Customers with Email Marketing
Viralstyle’s email server integration makes it easy to reach out to previous buyers who might be interested in new products. Try segmenting your lists based on what items they bought to offer relevant content that will improve conversion rates and lower unsubscribes. There are also many plugins for social media that will allow customers to subscribe to your email list. Entice your followers with a coupon code in exchange for their email address.
Take Advantage of Coupons and Upsells
People want to feel like they’re getting a deal. The National Retail Federation’s 2019 holiday shopping survey found that consumers plan to spend an average of $1,047.83 (up 4% from last year) with shoppers between the ages of 35 and 44 planning to spend the most at $1,148.63. You can generate a coupon in your dashboard and offer up to two upsells on every campaign. With bonuses from our Snow Me The Money 5 Challenge you have more flexibility to offer discounts to increase sales volume without sacrificing profit margins.
Create Urgency with Your Ads
The holidays only come once a year, don’t be afraid to remind your customers in your ads. Try changing the artwork of your ads to be holiday or winter themed. Change the ad copy to suggest they buy the item as a gift or to tag a friend who would want the item for Christmas.
Sell Seasonal Designs and Products
**DOWNLOAD UGLY SWEATER TEMPLATES BELOW**
Viralstyle offers more custom products than any other platform. Cell phone cases, mugs and sublimated socks make perfect stocking stuffers. If you haven’t tried the ugly sweater look you’re missing out. look for ways to create an ugly sweater from your successful designs or come up with a completely new idea. To help you take advantage of this hot holiday trend, we’ve created some ugly sweater templates that you can use for your best designs. Find the design templates HERE.
Put An Emphasis On Mobile
Viralstyle.com is well optimized for mobile, so make sure your designs and ads are too. According to Facebook survey trends, 49% of consumers make holiday purchases on their mobile phones, up from 45% in 2017 and 30% in 2015. Make sure that your designs are legible at small sizes and that your ads clearly show your design.
Optimize Your Ads for Marketplace and Organic Search
More people will be coming to the Viralstyle marketplace than ever before to browse items and buy gifts for themselves or a friend. Make sure your campaigns are easily searched for in our marketplace by choosing the correct category and utilizing our tagging feature. And don’t forget about metadata! Adding meta descriptions and titles can greatly improve the likelihood that your campaign will show up in organic search in places like Google, Yahoo and Bing.
Have a Backup Plan
Not every campaign is going to be a home-run. Create more designs, more ad layouts, and more products than you think you need. If you’re not finding the success you had hoped for you in your first attempts, you will still have options in your back pocket.
Ready to start selling? Take advantage of our current holiday contest and check out the awesome prizes we’re giving away in our Snow Me The Money 5 Challenge!