Understanding the significance of Black Friday, Cyber Monday, and Green Monday is absolutely imperative in best utilizing the pre-holiday ramp up in online shopping.
Black Friday: Friday, November 27th, 2015.
You’ve probably heard of this one before…The day after Thanksgiving marks the “official” kickoff to the holiday shopping season. Black Friday desktop sales hit $1.505 billion in 2014.
Cyber Monday: Monday, November 30th, 2015.
It’s the Monday immediately following Black Friday. Cyber Monday works on the same principle as Black Friday, except that it occurs online only.
In 2014 Cyber Monday Exceeded $2 Billion in Desktop Sales for First Time Ever to Rank as Heaviest U.S. Online Spending Day in History
Green Monday: Monday December 14th, 2015. It’s an online retail industry term similar to Cyber Monday. The term was coined by eBay to describe its best sales day in December, usually the second Monday of December. Green Monday desktop sales hit $1.615 billion in 2014.
For the entire season fifteen individual days exceeded $1 billion in online spending via desktop, a significant increase from ten the previous year.
Simply put: You can make a lot of money on these days, but you have to start soon.
Here are some tips to maximize your profit during the holiday season. Utilize the buyer data and marketing features that Viralstyle provides you to market to your customers early!
1. Use your buyer data for Holiday shopping email campaigns.
Getting started now and begin to let your customers know about any upcoming deals you might be having. Send out emails to your different customer lists about any shirts you may plan to release. This year it should play an even larger role. Use coupon codes to reward loyal fans, encourage repeat buyers, and to drive sales!
According to Custora, email marketing drove over 27% of last years holiday sales for online retailers.
Sample Email Subjects:
• Check out these Cyber Monday deals just in time for Christmas!
• Black Friday – 15% off everything!
• Don’t wait ’til tomorrow! Take up to 20% off our most popular campaigns right now.
• EXTENDED! 10%. Off. Everything.
• Campaigns Almost Sold Out! Black Friday Prices For A Few More Hours!
You can find amazing email templates with template builders to customize them however you like at ThemeForest.com
2. Create ad banners and copy to advertise holiday sales.
Remind people that it’s time to buy presents! If they see something that they think would be a good gift idea they are more likely to buy now then ever! Plan out your ads and copy ahead of time, just remember that bids can be more expensive during the competitive holiday season depending on your niche.
Ad Copy Samples:
• Just in time for Christmas….
• Don’t wait to ’til the last minute for your gifts…
• Finish your Holiday Shopping Early this year…
• Who would you buy this for?
3. Build some holiday buzz and scarcity about your upcoming sale.
If you’re running fan pages or actively emailing you buyers list, building some suspense can really help make your campaigns a bigger success. Let them know what’s coming and tease them a little bit, sneak peeks go a long way! The sooner you do this, the more momentum you’ll create. Also, with the holidays comes many frantic buyers looking for last minute deals, so don’t be shy to use scarcity and the countdown timers to your advantage.
You can also create custom facebook cover images to promote your sales. Here is a template we found by doing a simple search. You can find it here on Creative Market.
4. Utilize your custom audiences.
These people have seen your shirts before, so you know they’re interested in this type of campaign. Research shows that your customers may be paying more attention to ads during this time, so marketing this holiday can really pay off.
According to Clarity.fm, it’s 50% easier to sell to existing customers than it is to brand new customers.
5. Turn these holiday shoppers into loyal customers.
Make sure you take steps to maintain the relationship with these new customers after the holiday season. Keep them engaged on social media and send them regular emails. Add their emails to a custom audience and retarget them on facebook!
Hopefully this list puts you in a better position for success this holiday shopping season. If this is the first time you’ve experienced a Black Friday, Cyber Monday, or Green Monday treat it as a learning experience and test everything!
If you have any questions or other tips for our sellers feel free to comment or shoot me an email directly at firstname.lastname@example.org