Every entrepreneur can benefit from selling their products on a website. There are essential rules to increase online sales, improve your website’s performance, and boost your Google search ranking. To sell more clothing online, you must create pages specific to your product, use trending and relevant word choices in your product descriptions, and enhance your products with customer/user reviews. For those who are advanced sellers, Shopify can make it easy to set up an entire online store and implement applications to automate your sales processes. Use of Shopify allows business owners to easily increase sales numbers without having to learn coding or much about applications and online sales. Follow these most important guidelines for how to sell more online.

Using Creative Keywords to Help with Website Ranking

Having a blog about the clothing options available in your product line and incorporating customer reviews or narratives can be a great way to create more engagement and a bit less marketing-focused language on your website. Do some research on analytics to find out if customers are searching for: “best t-shirt online” or “funniest t-shirt for New Year’s Eve.” This way you can learn what is trending as well as possible future product niches to get into. Sometimes you can stay ahead of the curb and predict what will be popular simply by seeing what the major trending topics are, even beyond your clothing. For example, trends in the news or pop culture. Trends will change on the season too, so keep in mind holidays and events that cause more online shopping.

Detailed Product Pages for Every Item Available

Every style of t-shirt you offer should have a dedicated, unique page. This helps your potential customers navigate directly to the product they might want. It’s important for this product’s unique page to include keywords, several photos from different angles or contexts, and detailed information about the item. For example, for t-shirts, you would want to include the size, fabric type, color options available, and possible cross-links to other products that you sell that might go alongside or match well with that item.

Sales, Ads, and Coupons

Many folks shop based on not only reviews or quality, but also sale pricing, coupons, and limited-time specials. Consider running an advertising campaign and having sale pricing for an overall percentage off, or combination pricing. For example, if someone spends more than $100 they automatically receive 20% off or free shipping and delivery. Ensure that this pricing is transparent and easy to apply during the checkout process. If there are limitations or exclusions, let your customers know and be able to readily see that as they are shopping so they’re not surprised. Surprises often lead to negative reviews or less interested customers and future consumers.

Customer Comments as Marketing Tools

You can provide more context for your future t-shirt customers by leaving space for previous customers to leave reviews. A  allows them to illustrate their thoughts and experiences as well as give you a chance to respond to positive or negative reviews. Many customers will appreciate seeing you respond to feedback and commit to keeping consistent quality and improving or diversifying what you offer. Always ensure that you and/or your marketing and sales teams are responding consistently and regularly to the posts whether they are helpful, mere complaints, or extreme praises, and be genuine in your responses.

Highlight Features and Invest in Great Photography

Between the high-definition photo editing software and technology available as well as professional photographers and high-quality cameras, there’s no reason to be posting a sub-par photograph from your smartphone or tablet on your website. You will sell more products online by taking the time to hire a good photographer or use editing software for photos. Show different features and colors. Customers like to see that the shirt is available in green, but it’s better to have a photo of the green shirt so when they choose that option they can see what shade and tone of green the shirt will come in. Evergreen and neon green are far different colors from each other, as is turquoise or aqua blue. Customers will absolutely love it if they can see the exact shade they are purchasing.

Highlight Features and Invest in Great Photography

Between the high-definition photo editing software and technology available as well as professional photographers and high-quality cameras, there’s no reason to be posting a sub-par photograph from your smartphone or tablet on your website. You will sell more products online by taking the time to hire a good photographer or use editing software for photos. Show different features and colors. Customers like to see that the shirt is available in green, but it’s better to have a photo of the green shirt so when they choose that option they can see what shade and tone of green the shirt will come in. Evergreen and neon green are far different colors from each other, as is turquoise or aqua blue. Customers will absolutely love it if they can see the exact shade they are purchasing.