Everybody has heard the business adage “location, location, location”. The most powerful thing about e-commerce is that there are no geographic barriers and customers all over the world are buying custom apparel online.
Viralstyle enables you to sell products internationally with ease. All displayed prices in the marketplace will automatically convert to the local currency of the customer and we recently lowered our shipping rate for countries outside of the US and Canada to $7.99. There is quite literally a world of opportunity at your fingertips so we wanted to give you some recommendations for finding success selling in international markets.
Take Your Niche International
The global apparel e-commerce market is massive. Cultures all across the world have different interests, hobbies and occupations that make for countless opportunities to create products that people are passionate about. There are many topics like Soccer that are big in the US and even bigger in other regions. If you’ve had a focus on customers in the United States, there may still be a more enthusiastic audience elsewhere in the world.
Do Your Research
Facebook’s Audience Insights makes it very easy to plug in various interests, behaviors and demographics to help you learn more about your niche and how to target them. Use this tool to to identify the best regions to advertise to by plugging in various interests and locations. Click here to download a list of every country we ship to. If you have a lot of countries you would like to target, try the bulk upload option:
Utilize Lookalike Audiences
If you have a campaign that is already successful in the United States you are at a great advantage when trying to expand your marketing internationally. With Lookalike audiences for Facebook advertising you can use data from current customers to create similar audiences in other countries. Ideally you should do this by uploading previous customer email addresses to create your Lookalike audience but you could also use other conversion events like View Content, Add to Cart, and Initiate Checkout.
Look for Concepts with Horizontal Scale
We typically seek to achieve Horizontal Scale with campaigns that use a similar creative concept that can be translated across different niches or different subsets of the same niche. When selling custom apparel internationally, we can achieve Horizontal Scale in numerous ways. Try translating successful designs into different languages or adding a local feel to each of your designs with country colors and symbols.
Identify Region-Specific Niches, Find Expats Anywhere
Lastly, there are also niches that are seemingly non-existent in the United States. Look for things like holidays and celebrations that are common in other regions. The United States and many other countries are a melting pot of different cultures. If you can find an international audience for something, you may be able to identify an audience of expats outside of that region who are interested in your items too.
Feeling inspired? Launch your international campaigns now!