102: Intermediate

1. Keys to Success


1-1. The T-Shirt Success Matrix
There are many aspects that need to come together for your custom apparel campaign to be successful. In this tutorial, we illustrate the three pillars to success with the T-Shirt Success Matrix.

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1-2. Running a T-Shirt Business
On the surface, selling t-shirts online can seem like easy money that can be done with minimal work. To find long term success you must make a significant commitment to experiment, learn and grow.

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2. Knowing What Works


2-1. How to Identify the Right Niche
There are countless hobbies, interests, and occupations that we can target with our digital marketing campaigns. The features to look for in a good niche to sell custom apparel to can be tricky to identify.

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2-2. Identifying and Creating Good Designs
Identifying good design that people will buy will greatly help you come up with your own high-quality work. By critiquing various designs we’ll learn from their failures and success.

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3. Facebook Ads


3-1. Page Post Engagement Ads
Page Post Engagement ads are a great way to generate social interaction for your custom apparel campaigns. Understanding how Facebook’s ad delivery optimization works can help you use this tool to your advantage.

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3-2. Clicks to Website Ad
Clicks to Website ads are a great way to drive traffic to your custom apparel campaign.

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3-3. Website Conversion Ad from Page Post
Website Conversion ads are a powerful way to find Facebook users who are most likely to make a purchase. Knowing how to set up a Website Conversion ad correctly can greatly improve results.

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4. Aligning Your Niche and Targeting


4-1. Website Conversion Ad from Page Post
Website Conversion ads are a powerful way to find Facebook users who are most likely to make a purchase. Knowing how to set up a Website Conversion ad correctly can greatly improve results.

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4-2. What is Available in Facebook Advertising?
Facebook advertising offers endless ways of audience targeting to help you find your exact niche of buyers. Knowing what options are available will help you plan and build your ad sets strategically.

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4-3. Audience Research
Now that we know what is available to us in Facebook advertising, it is time to research the criteria to use for targeting our niche. Our goal is to identify a wide range of things that the passionate members of our audience would be most interested in.

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4-4. Intro to Audience Insights
Facebook’s Audience Insights tool allows you to see important characteristics of your potential audience before creating your ad. It can also be a great tool for discovering new targeting options.

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4-5. Intro to Audience Insights
Facebook’s Audience Insights tool allows you to see important characteristics of your potential audience before creating your ad. It can also be a great tool for discovering new targeting options.

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4-6. Facebook Interests
An alternate way for finding interests that are targetable in Facebook advertising is through audience suggestions. These suggestions will be shown during the ad creation process and may reveal interests that did not appear in other research methods.

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5. Advanced Targeting Strategies


5-1. Flex Targeting
Flex targeting is an advanced technique where we combine interests to find people who are members of multiple audiences. There are many reasons why we might want to try this.

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5-2. Retargeting
Retargeting is an advanced technique where we deliver ads to a custom audience of people who have visited a specific page or performed a certain conversion event.

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6. Scaling Ad Campaigns


6-1. Scaling Ad Campaigns
If you have a successful ad campaign with good Return on Investment (ROI), the next step is to increase your spending to reach more people and earn more revenue. This can be a very tricky process that requires experience to fully get the hang of.

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6-2. Scaling Ad Campaigns II
Scaling ad campaigns doesn’t always mean adding more budget or more interests. If you are going after a large audience, you may want to scale your ad by breaking down our audience into demographic subsets that are performing best. It’s a simple way to ‘trim the fat’ off our ad delivery to focus on the audience that matters most.

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7. Reporting


7-1. Reporting, Part 1
Before you can begin to interpret sales data and analytics it’s crucial to have a foundational understanding of the basic metrics. Details like Return on Investment, Cost Per Thousand, Cost Per Acquisition and many others are indicators that you can use to make budgeting decisions.

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7-2. Reporting, Part 2
The way you approach data analysis for your campaigns greatly depends on the individual seller and your goals. Overtime, your testing and budgeting strategy will change as you generate more cash flow. To grow your business to the next level you will need to be proficient in analyzing your data and balancing your ad spend.

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8. Growing to the Next Level


8-1. Growing to the Next Level
Possibly the most important part of growing your business to the next level is focusing on your own professional growth. Luke Stasi shares his advice on how to improve your abilities, learn from your mistakes and connect with people who can guide you.

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Luke Stasi

Instructor Luke Stasi is a repeat entrepreneur, having started four businesses and a non-profit in the last seven years. His e-commerce company, fulfilled by Viralstyle, has generated millions in sales over the last two years. Luke accomplished these numbers all while personally working only part-time on this company. He also has a real estate business, is on the pastoral staff at his church, and is actively involved with several humanitarian organizations in Africa providing education, medicine, agricultural training, and other resources to the poor.