101: Introduction

1. Selling With Viralstyle


1-1. Introduction to Selling on Viralstyle
Viralstyle is a social e-commerce platform that enables anyone to design, sell, and buy custom apparel. We provide all printing, fulfillment, and customer service for products sold on our platform.

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2. How to Navigate Viralstyle


2-1. How to Navigate Viralstyle
Getting started with Viralstyle will only take a few minutes. Our platform includes many features that make it easy for sellers to launch campaigns that can be found by potential customers anywhere in the world.

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3. Finding Your Audience


3-1. Finding Your Audience
There are many strategies that go into creating a successful campaign. We do this by identifying the audience who will likely buy custom apparel before we create our designs and targeting.

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4. Turning Ideas into Design


4-1. Turning Ideas into Design
How do you know if your idea for a custom product will sell? Conducting market research is essential for creating a campaign with good design that aligns with your niche.

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5. Copyright Basics


5-1. Copyright Basics
With thousands of designs out there, it can be hard to come up with something original. It is never okay to copy somebody else’s work and doing so could have serious consequences. Viralstyle will immediately remove campaigns that infringe on a trademark or copyright and you risk being banned from our platform.

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6. Designer


6-1. Intro to Design – Part 1
Creating effective design is essential to any successful campaign. You don’t need to be a professional designer to sell products on Viralstyle. Understanding certain elements of design and the context in which customers will view your product can help guide your creative process.

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6-2. Intro to Design – Part 2
You do not need to be a professional designer to launch successful campaigns. The Viralstyle Designer makes it easy to upload your original artwork or create your own designs with little or no graphic design experience.

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7. Intro to Photoshop


7-1. Intro to Photoshop
Learning Adobe Photoshop can be a little scary, especially if you’re brand new to graphic design. By learning some basic techniques can help you hone your skills and take your designs and creativity to the next level.

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8. Facebook


8-1. Launching a Campaign
Once you have a design ready, launching your campaign will only take a few minutes. There are many options that you need to be aware of when creating your campaign that can help ensure success.

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8-2. Introduction – Part 1
Facebook advertising is a powerful tool for promoting your custom apparel campaigns. With effective strategy and targeting, you can put your products in front of the people who are most likely to make a purchase.

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8-3. Introduction – Part 2
Learning how to use Facebook’s Power Editor gives you more control over the creation of your promotions. Setting up your Facebook promotions effectively will help you stay organized and strategically create multiple promotions.

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8-4. Introduction – Part 3
Facebook’s advertising can optimize and bill you in a number of ways. Understanding where your ads will appear and what you pay for when your ads are being delivered can help you plan more strategically.

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8-5. Creating a Fan Page
Creating a Facebook fan page will enable you to easily reach potential customers who are interested in your products. Your fan page will also enable you to create a Facebook advertising promotion.

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8-6. Creating Ads
An enticing ad will let your viewers know what your product is and how to make a purchase. Viralstyle enables you to download simple product mockups of your designs to use in your marketing efforts.

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8-7. Launching Ads – Part 1
Facebook ads optimized for Page Post Engagements will deliver your ads to users who are likely to engage with your ads with likes, comments, and shares.

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8-8. Launching Ads – Part 2
Facebook ads optimized for Website Conversions will deliver your ads to users who are likely to make an action on your Viralstyle campaign such as making a purchase or adding a product to their shopping cart.

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8-9. Launching Ads – Part 3
Creating a page post on Facebook to also use as an ad is a great way to generate both organic and paid reach and engagement. This can help you reach additional viewers for free who are interested in your products.

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8-10. Facebook Pixel
Viralstyle offers the ability to easily add a conversion pixel to your Facebook advertising account. Doing this will open up the ability to optimize ads for website conversions for events such as a purchase.

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9. Budgeting


9-1. Budgeting 101
Knowing how to make budget decisions when you first start selling custom apparel can be difficult. Approaching this strategically can help you get the most out of your ad spend and see positive ROI faster.

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Luke Stasi

Instructor Luke Stasi is a repeat entrepreneur, having started four businesses and a non-profit in the last seven years. His e-commerce company, fulfilled by Viralstyle, has generated millions in sales over the last two years. Luke accomplished these numbers all while personally working only part-time on this company. He also has a real estate business, is on the pastoral staff at his church, and is actively involved with several humanitarian organizations in Africa providing education, medicine, agricultural training, and other resources to the poor.