Online coupon codes offer consumers a chance to save money on their online purchases, just as paper coupons do inside traditional stores. Marketers can use coupon codes for retargeting strategies, to reward loyal customers, and encourage repeat buyers!
Select the “Promotions Tab” and click “Add Coupon”
Next, you’ll need to create the coupon code. Then, choose a description, expiration, and discount amount (% or $ amount). After that, choose wether it’s for a specific campaign or for all campaigns. Once you’re complete select “submit”.
Once you’ve created the coupon code you can toggle the campaign on or off and edit the campaign by clicking the gear icon.
Buyers can now redeem the coupon code on the checkout page!