Most sellers will focus on a niche that can be easily targeted. But what can you do if your niche is difficult or impossible to define with the targeting available in Facebook advertising? In this case study we investigate ways to build your own community on Facebook to market your products to through the use of Custom Audiences.
Section 1Case Study: Custom Audience
Lecture 2What is a Custom Audience, and How to Create One
Lecture 3Testing Designs and Targeting Options
Lecture 4Using Custom Audiences and Building Ads that Convert