Viralstyle Blog

Halloween E-Commerce
23 Sep 2016

How to Earn Scary Good Profits this Halloween

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There are few holidays that people love more than Halloween. Some spend months planning and thinking about the perfect costume to wear. If you’re involved in e-commerce, you know that Halloween marks the start of seasonal holiday spending, so don’t miss your chance to capitalize on this great opportunity to make some extra money.

It’s All About Timing

Ever notice how these Halloween stores in the mall come and go so fast? There is a lot of money to be made from Halloween spending that can justify the overhead associated with opening a brick and mortar storefront. Luckily if you’re selling with Viralstyle you don’t have to take that upfront risk, plus more consumers are turning to the internet every year to find the perfect costume.

According to the National Retail Federation’s 2016 survey, Halloween spending in the US is expected to reach $8.4 billion. 171 million people plan on celebrating Halloween this year, 47% will dress in costume and 49% will decorate their home or yard (hint, hint: custom clocks!).

Timing your product launches and advertising campaigns effectively can greatly improve your outcome. So when does all of this spending occur? Most people like to plan ahead:

Halloween Purchase Behavior

For every special holiday, we work extra hard for our sellers to ensure on-time delivery. We have shortened our fulfillment window so that any campaigns ending on or before October 16th will have guaranteed delivery for Halloween.

Target Customers Like a Pro

People will be all over the internet looking to get ideas and buy their Halloween costumes or decorations. This gives marketers like you the opportunity to capitalize on this behavior through a wide range of channels.

Get your products in front of people with purchase intent. 35% of consumer’s report using an online search to find costume inspiration. Social media will also play a huge role in consumer’s Halloween purchasing behavior, both Facebook and Pinterest had 17% of survey participants planning to use these platforms to find their costume.

Try These Winning Ideas:
  • Mash-Ups: If you have products that are successful in a certain niche like a hobby or an occupation, try adding some Halloween flare to your successful campaigns.
  • Stick with the classics: Jack-o-lanterns, skeletons and candy corn make people think of Halloween. These kind of symbols are tried and true and will appeal to anybody interested in Halloween apparel.
  • It’s never too early for an ugly sweater: Winter is definitely coming, and ugly sweaters are no longer just for the Holidays. Try designing a Halloween themed crew-neck sweatshirt.
  • Try different products: A mug is the perfect vessel for warm apple cider and we just released sublimated socks that many sellers are already having a lot of fun designing. Custom jewelry and dog tags could be the perfect accessory for a lot of different costumes. Don’t forget that people love to decorate their homes for Halloween so custom clocks would make a great choice.

Launch a campaign

For more Halloween statistics like the ones used in this post, visit the National Retail Federation’s Halloween Headquarters.

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