It’s finally the time of year we’ve all been waiting for. With the holidays upon us, a worldwide peak for online shopping is about to hit. If you haven’t started planning you’re already a step behind. Check out our list of top suggestions for getting the most out of your campaigns.
Have a Solid Plan
Having a plan for your holiday e-commerce campaigns is crucial. If you’ve been selling online for a while, look back at your previous years to analyze what was successful. We suggest building a schedule for your campaigns where you can plan your product design, advertising, and marketing content accordingly.
Stay On Top of Consumer Trends
Knowing when consumers make the majority of their holiday purchases can help you decide when and how to run your campaigns. Most consumers like to plan ahead. According to the National Retail Federation, 72% of consumers plan to start their holiday shopping before December hits.
Try More Than One Advertising Platform
Thousands of online merchants across the world are aggressively selling products at the same time as you. This means that go-to platforms like Facebook will see increased competition for advertisers during the holidays. Serving up relevant content with your ads is more important than ever before. If you aren’t currently running ads on Pinterest, Twitter, or display ads with Google, now is an ideal time to try it out.
Dominate Every Social Media Channel
Effective social media can help you lower your ad spend and learn about your consumers. Try rebranding your social media pages by adding some seasonal flare to your logo and cover photos. Get the most out of organic engagements with product teasers, gift guides, contests and polls to find out what kind of products your customers are interested in.
Tap Into Your Previous Customers with Email Marketing
Viralstyle’s email server integration makes it easy to reach out to previous buyers who might be interested in new products. Try segmenting your lists based on what items they bought to offer relevant content that will improve conversion rates and lower unsubscribes. There are also many plugins for social media that will allow customers to subscribe to your email list. Entice your followers with a coupon code in exchange for their email address.
Take Advantage of Coupons and Upsells
People want to feel like they’re getting a deal. The National Retail Federation’s 2016 holiday shopping survey found that 87% of consumers would spend an extra $25 this season if influenced by a good deal or a promotion. You can generate a coupon in your dashboard and offer up to two upsells on every campaign. With bonuses from our Snow Me The Money contest you have more flexibility to offer discounts to increase sales volume without sacrificing profit margins.
Create Urgency With Your Ads
The holidays only come once a year, don’t be afraid to remind your customers in your ads. Try changing the artwork of your ads to be holiday or winter themed. Change the ad copy to suggest they buy the item as a gift or to tag a friend who would want the item for Christmas.
Sell Seasonal Designs and Products
Viralstyle offers more custom products than any other platform. Cell phone cases, mugs and sublimated socks make perfect stocking stuffers. If you haven’t tried the ugly sweater look you’re missing out. look for ways to create an ugly sweater from your successful designs or come up with a completely new idea
Put An Emphasis On Mobile
Viralstyle.com is well optimized for mobile, make sure your designs and ads are too. 74% of all traffic on our platform is on a mobile device or tablet. Make sure that your designs are legible at small sizes and that your ads clearly show your design.
Optimize Your Ads for Marketplace and Organic Search
More people will be coming to the Viralstyle marketplace than ever before to browse items and buy gifts for themselves or a friend. Make sure your campaigns are easily searched for in our marketplace by choosing the correct category and utilizing our tagging feature. Unlike other platforms, we don’t take an extra cut of your profits if the customer came from our marketplace. And don’t forget about meta data! Adding meta descriptions and titles can greatly improve the likelihood that your campaign will show up in organic search in places like Google, Yahoo and Bing.
Have a Backup Plan
Not every campaign is going to be a home-run. Create more designs, more ad layouts, and more products than you think you need. If you’re not finding the success you had hoped for you in your first attempts, you will still have options in your back pocket.
Ready to start selling? Check out these awesome prizes we’re giving away in our Snow Me The Money Challenge!